After strategy comes stuff people actually see.
ONCE A THOUGHTFUL STRATEGY IS IN PLACE, good creative work can—and should—follow.
As we pursue the goal of creating work that is effective, good strategy will inform and guide us. But even as we pursue great creative, we will want you to evaluate it: (a) in terms of how well it is likely to work to help you achieve your business goals and (b) how well it is likely to connect with your defined target audiences.
I started my career solving communication design problems
professionally in 1988. From print collateral to experiential or environmental design to signage/wayfinding to web and online media, doing the actual creative execution has always been my passion.
If you have a creative project you are contemplating or know that you need to have developed, I've love to have the opportunity to discuss it with you.