EVERY CREATIVE ENGAGEMENT OR PROJECT MUST START AT THE right place. Before any creative work should begin, you must do the hard work of thinking about how you would like to influence the perceptions of your target audiences.

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The goal, of course, is to create not merely beautiful work, but effective work. To do that, we (together) must spend time talking in order to define our communication goals, target audiences, and brand personality.

I will walk you through a series of questions that I've refined over more than twenty-five years, and I will listen carefully as you talk about the current state of your brand, and about where you'd like it to go.

From there, we can consider the appropriate next steps (whether strategically or creatively).

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Creative Services >

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